5 Reasons Your Business Needs To Be On Pinterest, Today!

5 Reasons Your Business Needs To Be On Pinterest, Today!

Out of the thousands of social media platforms, businesses are turning to only a handful to reach their target audience –and Pinterest is at the top of the list.

Pinterest is a place of imagery and inspiration. Using creative photos, business inspires “pinners” toward their products and services. It is the ultimate place to stretch your marketing budget. Here are 5 reasons your business needs to be on Pinterest, today!

Drive Traffic to Your Website

Driving traffic from Pinterest is easy and the results can be almost instant. A study from Shopify shows the average order value from Pinterest referral traffic is $58.95, compared to Facebook’s $55.

Pinners can see the popularity of items they pin, drawing even more likelihood of them going to your website and making a purchase.  According to the numbers, pinners hold more purchase power than non-pinners.

Word Spreads Fast

Pins are constantly being shared, liked, and re-pinned. The pin maintains its popularity valuation, so its shares, likes, and clicks are always known. This style of pin-circulation is great if you don’t have too much time to dedicate to being on Pinterest.

Reach a Wider Audience

Pinterest gives your business the kind of exposure you want! The tags used on your pins is a fine art that can lead to it reaching potential customers it would never have otherwise.

Create Brand Loyalty

Pinners love a regular output of Pins that inspire solutions to their problems or meets their purchasing needs. Pinners are more avid Brand followers than your target audience on Instagram or Facebook. Regular posting of stellar photos, rich pins, and optimized captions will create a loyal and faithful following.

Viral Potential

Nothing serves your business better than going viral. This brief but impactful spike in popularity, traffic, and purchases can be achieved on Pinterest by doing the following:

  • Applying relative keywords to pins to drive organic traffic
  • Pin bright, appealing images regularly
  • Deliver brand messaging through imagery
  • Create a following
  • Use a strong call to action to receive re-pins

Pinterest really is one of a kind. It’s managed to combine some of the best features of other platforms into a single, visual channel. Many people call Pinterest a visual google search.If your image is pinned by a highly-followed member, it has the potential to be viewed by millions. It’s also great for promoting products. Linking stunning photos directly to your website is an ideal way to drive traffic and increase sales.

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